Free 82 samples marketing interview questions and answers
The interview questions below can be used for marketing positions such as: Marketing manager; Marketing assistant; Marketing supervisor; Marketing coordinator, marketing director, marketing executive etc
I. Sample marketing interview questions
The marketing skills, interpersonal skills and more are essential and crucial requirements for a marketing job. The candidate needs to know what do to convince people and shows that he/she absolutely fits this position. The candidates can consult some of the following questions asked by the interviewers to appraise the marketing abilities themselves.
You can ref all marketing interview questions answers by links below:
1. Describe yourself?
Give description yourself so that the interviewer can know generally about your profile and other interesting facts. However keep in mind that you should not go on praising yourself.
You can see more at:
11. How can we evaluate the effectiveness of marketing initiatives undertaken by the marketing manager?
12. Explain the terms: Total customer value and total customer cost.
13. What is reactive and proactive marketing?
14. Can you tell me about marketing mix?
15. Which is better- digital marketing or traditional marketing?
16. Is more choice good or bad?
17. Differentiate between consumer market and business market.
18. Can you explain the difference between marketing and sales?
19. Can you explain PLC?
20. Have you convinced someone to do something when they were confused/ indecisive?
21. What’s organic marketing?
22. What’s PPC?
23. How is the organisational structure of the marketing department in an organisation devised?
24. What role does the marketing department play in an organisation?
25. As a consultant, what advice would you give a company while setting up its marketing department?
26. Recommend some ways to ensure the health and smooth functioning of the marketing department for an organisation.
27. What steps can be taken to organise a marketing team?…………
28. What are the different types of online marketing?
29. What does monitoring and controlling marketing activities entail?
30. What is direct marketing? Give some examples.
31. How or on what basis is the profile of the target customer prepared?
32. What is the difference between a marketing mix and a promotional mix?
33. Hmm…. but what about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!…………..
34. Did you consider applying to other areas or positions aside from marketing?
35. How do you handle pressure? How do you cope up with a stressful situation?
36. State an instance where you were able to convince someone to do something that he is not ardently driven on doing.
37. You think you could handle traveling to different places for a price of a good deal?
38. How could you market a hardware product with only $400 at hand?
39. How well do you think you can handle a customer?
40. Do you choose a customer?
41. How will you handle a difficult customer?
42. Is promptness important in dealing with customer? Or is it just a minor thing for you thinking that a customer could wait?
43. Do you have any marketing experience? If none, do you think you can handle the job?
44. Is quota a bad word for you? Does this word irritate or scare you?
45. What technologies or ways should you leverage to productively reach your clients?
46. What will you do when a customer says no? Will you walk away?
47. What can you do to help your company identify weaknesses in your customers’ experiences? Light us with your ways on how to add improvements that lead to increase profits.
48. Given a product, could you draw a marketing plan for me? State the particular product or services and the company that you are negotiating with.
49. Given a particular product, how will you identify your target market and how will you find them?
50. Illustrate at least 3 marketing campaigns you have handled in the past, how did you deliver them and what are the reasons why they failed or succeeded?
51. Do you have any idea on what particular product or services we are selling?
52. You think you could sell our product?
53. How can marketing lead the way toward customer centricity? What experience do you have to support your answer?
54. What is a customer-centric marketing organization, and what five processes has your team implemented to make your entire company more customer-centric?
55. If your current company is not yet customer-centric, what skills does your current marketing team require to lead your company through this change? What steps are you taking to close this skill gap?
56. With whom should you partner to help support this shift to customer-centricity?
57. How can you leverage new channels, tactics, and media to drive customer engagement and intimacy? What steps have you taken to link these divers to your team’s compensation?
58. How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
59. What technologies should you leverage to best reach your clients and integrate your activities?
60. If your company markets through both B2B and B2C channels, describe any channel differences in approaching customer-centricity?
61. What customer experience strategies are disrupting the status quo in your industry? Are these strategic disruptions customer driven? Or were they driven by your competitors? Why?
62. Which of your competitors offer a superior customer experience? How do they do it? How did they preempt you? Did you see it coming? Name five things you are doing right now to address this problem?
63. How could your firm change its organization, processes, and culture to compete more effectively?
64. How can your company pinpoint weaknesses in your customers’ experiences and make improvements that lead to increased profits?
65. What are your top three predictions about how integrated, multichannel marketing in your industry will evolve in 2009? Why?
66. Tell me what kind of marketing plan you would create for product X? (insert product/ service for whatever company you are recruiting)?
67. Who is your target market for product X and where would you find them?
68. What product benefits would you communicate to your target market and why?
69. Describe 3 campaigns you have worked on in the past…how you approached them and why they failed or succeeded?
70. Why do you want to work on this product? (See if their answer is passionate about the product)? Why do you want to work in marketing?
71. Tell them to solve a marketing challenge, such as, “This brand in the past has been perceived as (insert negative thing here…i.e., not customer service focused, not reliable, etc..) How would you solve this problem as a marketing specialist working on that brand?
72. If you had $1,000,000 to invest in a new company what would you do and how would you do it?
73. It is September and you have to increase profits on your product by $5,000,000. What do you do?
74. You have to launch a new product that contains beets. How would you go about determining what to launch and then how would you launch it?
75. You just launched a direct email campaign program to increase online payment on the Amex site. After a week, you see that the results are dismal, what do you do?
76. What is the last ad of ours that you saw that you liked?
77. You are mortons and you want to grow salt – price point is $1.50 generics are $1 and specialty salts are $2 – what do you do? Should you advertise (traditionally the company doesn’t)?
78. You are in charge of a marketing campaign that is of high importance according to your manager and need the call center that is currently operating under full capacity to fun your program. How do you go about handling this situation?
79. Tell me about a time in which you used strategic thinking?
80. What things do you think keeps the CEO up at night?
81. What are the biggest issues that are affect our business?
82. If you had only $500 to market your new pharmaceutical product how wouldyou do it?
II. Marketing interview answer tips
Marketing is a competitive job for many people. Customer is key factor in marketing. You cannot go into marketing concerning about the costumer. You cannot go into marketing without feeling bad that you were able to convince buyers to buy they could not need. What is the goal of marketing? The marketing is created to get as many people as you can in a target market to want to buy your product over all of the competition.
Marketing interviews are going to test your marketing spirit, in addition to your knowledge, your visions, and your ability to make decisions in the field. You don’t worry about this. In contrast, you have to think that you know how to prepare for the interview, what to do during the interview. Therefore in order to your marketing interview get the best results, preparation for the interview is necessary for you. The more research and preparation you do before the interview, the more engaged you will be during the interview.
Here are some tips for marketing interview preparation
1. Research the company
Finding out about the company is an important and initial step in marketing interview preparation. What do you need to research the company? Make sure that you know key information about the company such as scope of the company, how its structure of organization and where the open position lands within the work layout or how it operate. In the structure of organization, many companies have both a marketing department and a public relations department, but some do not. If there is only one marketing department in your company, you will likely take assignment in the public relation aspects of company. So you have plan to research the company carefully before the interview you will be able to ask well-informed questions about your position.
2. Research the product
Spending time researching and understanding the product of company is an indispensible part for marketing interview preparation. If you are employed by the company, it’s necessary to have skill in conversation to get exactly information about the product or products that you will be working with. Make sure that you have a thorough grasp of the range at which products sell for, different marketing and advertising/promotion programs which the company has used in the past. Furthermore, you seize any information available about the development or new marketing plans in the future. These will help you keep close space with the interviewer before you answer any questions regarding marketing the product.
3. Prepare your portfolio to match the Company’s needs
Before attending the interview, you should prepare a portfolio with your resume, work samples and a list of references. This document may be required to take with you. You always want to leave your interviewer with a physical reminder of you, and having a well put-together portfolio is the perfect way to do so. Keep in mind that the documents that you will prepare to take with will be necessary for the interview. For example, you are going to have a marketing interview for the position of marketing representative of a pharmaceutical company, and you are confident to possess experience in working with drug marketing, you should use different customer’s work that you have done in your portfolio. This results that you have experience in familiarizing with this specific product and you do not take many time to join short-term training course before you can hit the ground running.
4. Prepare a sales pitch for one of the Company’s products
Sometimes a company will want to see what you have when put on the spot. The candidate is asked to create a quick marketing pitch or campaign for any product. In order to prepare for an event like this, he/she needs to create a campaign or pitch that is generic. By this way you can modify it on the spot to any product which may be chose by the interviewer when the interviewer asks the candidate this question. By having “elevator speech” in 30 to 45 seconds the candidate will be well ahead of competition.
5. Be sure to develop answers to tough questions ahead of time
The candidate cannot but to be asked tough question that can make he/she feel uncomfortable, such as what is your biggest weakness. Point in time that you failed at a related task to job and point in time that you failed to meet a deadline to answer all difficult questions. What solution for these questions. The best way is to keep honesty but the candidate makes sure to provide what she/he is doing so that the same mistake doesn’t happen again. For example, in case you point in time that you failed at a related task job you can answer “I once failed at preparing a client’s campaign on time because I micro-managed the project”. But for me I knew what was best for it. I accumulated experience and realized that it is really better to spread the work out among the team because it not only results in more productivity, but sometimes is developed among many people versus just one can create something really incredible. You know how to answer marketing interview questions the most persuasively, this shows that you are willing to grow and learn in your career.
and other tips:
6. Identify key goals, tasks, job specs and attributes for marketing positions then ask question: How to do, how to become …
7. Listen questions carefully, then ask by your self : what are things related to account field before answering.
8. Always ask by yourself: What are proofs that are required for this position?
9. Make a full list of interview questions for Media field: specialized interview questions, common interview questions, interview tips, interview thank you letters, types of job interview questions…
Free sample marketing management job interview questions and answers. Updated: 2010/2011.